Aug 4, 2026

Authenticity in the Attention Economy, with Molly Burke

How do you speak to an audience if you’re afraid of saying the wrong thing?

In today’s episode, Forbes 30 Under 30 creator, speaker, and author of Unseen, Molly Burke, gives brands a playbook for authentically marketing to Disabled consumers. Molly takes Keely and Dana behind the scenes of her Ray-Ban Meta x Be My Eyes influencer marketing campaign to share what happens when a brand creates with, not just for, the Disability community.

Molly shares about the origin of her Meta partnership, how she approached the AI and accessibility conversation in campaign content with nuance, the campaign KPIs and broader impact, and how brands can leverage Disabled creators authentically in the future.

In this episode:

 

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